Master of Business Administration, MBA in Marketing
- Parent Category: ROOT
NYUS’s Master of Business Administration offers an intensive graduate program that educates students in theories and practices of the modern business world. The MBA program fosters independent learning and enables students to contribute intellectually to the business profession. Students have the option of a Professional MBA or to extend the core MBA program by taking credits in one of five advanced areas of study: Accounting, Health Services Administration, International Business, Management, or Marketing. In addition, all MBA students complete general coursework in valuable areas such as accounting, finance, management, marketing, operations and strategy. Graduates critically analyze and solve business problems through strong analysis of data and integration of a wide range of business acumen.
Master of Business Administration Degree (offered in Spanish language)
For program information in Spanish, please refer to the Spanish catalog edition.
Master of Business Administration Degree (offered in Mandarin language)
For program information in Mandarin, please refer to the Mandarin catalog edition.
Program Objectives
NYUS‘s MBA program enables students to contribute to the business profession and fosters independent learning. Upon completion of this program, students are able to:
- Evaluate an organization‘s financial position through financial statement analysis and/or forecasting
- Summarize and discuss the ethical and legal responsibilities of organizations.
- Apply selected methods of quantitative analysis to enhance business decisions.
- Compare economic environments and markets and their impact on business
- Through a conceptual understanding, apply managerial leadership skills, marketing strategies and/or international business concepts, theory, and research to critically analyze and solve problems in unpredictable environments
- Demonstrate professional communication skills in writing through organizing, thinking critically, and communicating ideas and information in documents and presentations.
Program Outline
NYUS’s Master of Business Administration offers an intensive graduate program that educates students in theories and practices of the modern business world. The MBA program fosters independent learning and enables students to contribute intellectually to the business profession. Students have the option of a Professional MBA or to extend the core MBA program by taking credits in one of five advanced areas of study: Accounting, Health Services Administration, International Business, Management, or Marketing. In addition, all MBA students complete general coursework in valuable areas such as accounting, finance, management, marketing, operations and strategy. Graduates critically analyze and solve business problems through strong analysis of data and integration of a wide range of business acumen.
Students may complete the Professional MBA with the core courses (30 credits) plus two approved elective courses (6 credits) from the advanced study areas, for a total of 36 graduate credit hours. Students have the option to add 15 graduate credits to the 30 credit core in one of the five areas of advanced study offered.
NOTE: Courses in the MBA program are each eight-weeks in length, and students are scheduled for one or two courses concurrently.
To receive a Master of Business Administration degree, students must earn 36 to 45 graduate level credit hours. A minimum of at least 36 of the program hours must be completed through Keiser University.
Note: Courses in the MBA program are each eight-weeks in length.
To receive a Master of Business Administration degree, students must earn 36 to 45 graduate level credit hours. Thirty-six of the program hours must be completed through NYUS. Program requirements are as follows:
| Business Administration Core Courses ( 30.0 credit hours ) | |
| Foundations for Decision Making | 3.0 credit hours |
| Accounting for Decision Making | 3.0 credit hours |
| Financial Management | 3.0 credit hours |
| Marketing Management | 3.0 credit hours |
| Business Research Methods | 3.0 credit hours |
| International Business | 3.0 credit hours |
| Organizational Behavior | 3.0 credit hours |
| Operations Management | 3.0 credit hours |
| Managerial Economics | 3.0 credit hours |
| Strategic Planning and Implementation | 3.0 credit hours |
| Graduate Level Business Administration Advanced Study Area Courses Marketing Concentration ( 15.0 credit hours ) |
|
| Advanced Consumer Behavior | 3.0 credit hours |
| Marketing Research Methods | 3.0 credit hours |
| Promotional Strategy | 3.0 credit hours |
| International Marketing Management | 3.0 credit hours |
| Emerging issues in Marketing | 3.0 credit hours |
Faculty
MBA/Management Department Chair – Armando Salas Amaro, DBA
Dr. lolas-Amaro is the Program Chair for the Master of Business Administration and the Master of Science in Management at Keiser University. Prior to joining NYUS, Dr. Salas-Amaro was an Education Policy Analyst for the Florida Department of Education. He is also a contributing author in several volumes of The Refractive Thinker: An Anthology of Higher Learning. His contributions include The Historical Development and Transformational Process of Student Financial Aid and Becoming an Agent of Transformation. Dr. Salas-Amaro has also been the guest speaker in National Webcasts by CollegeWeek Live and has also participated in “Este es El Momento” with Univision. He has been featured in Amazon Author Central, and The Lentz Leadership Institute. You may view Dr. Salas-Amaro’s publications at The Lentz Leadership and Amazon Author Central.
Dr. Salas-Amaro has also published and presented for the International Academy of Business and Economics and The International Conference for the Advances in Management. The International Academy of Business and Economics published his studies on Online Learning and Leadership in the European Journal of Business Research, International Journal of Business Research, and the Journal of International Management Studies.
MBA/Management Faculty
| Butler | Cliff | MBA Faculty | Economics |
| Bythewood | Craig | MBA Faculty | Finance |
| Cezair | Joan | MBA Faculty | Accounting |
| Choudhry | Ali | MBA Faculty | Research Methods |
| Cojanu | Kevin | MBA/MSM Faculty | Management/Leadership |
| Drake | Tim | MBA/MSM Faculty | Management/Leadership |
| Drescher | Sol | MBA Faculty | Economics |
| Eggertsson | Matthias | MBA/MSM Faculty | International Business |
| Eghosa | Ugboma | MBA Faculty | Information Systems |
| Ferrell | Diann | MBA Faculty | Accounting |
| Fitzgerald | John | MBA Faculty | Marketing |
| Frankenhauser, Jr. | Paul | MBA/MSM Faculty | Management/Leadership |
| Freeborough | Robert | MBA Faculty | Management/Leadership |
| Gallo | Andres | MBA Faculty | Economics |
| Granoff | Mary-Jane | MBA/MSM Faculty | Management/Healthcare/Leadership |
| Gray | Dahli | MBA Faculty | Accounting |
| Guiti | Felicia | MBA Faculty | Marketing |
| Jordan | Tiffany | MBA Faculty | International Business |
| Kalam | Dennis | MBA/MSM Faculty | Management/Leadership |
| Kuhn | John | MBA Faculty | Accounting/Information Systems |
| Luo-Beitler | Yan | MBA/MSM Faculty | Research Methods/Management |
| Mantz | Timothy | MBA Faculty | Marketing |
| Miller, Jr. | Lewis | MBA Faculty | MBA Faculty |
| NELSON | Anne | MBA/MSM Faculty | Management/Leadership |
| Owusu | Theophilus | MBA Faculty | Information Systems |
| Parson | Greg | MBA/MSM Faculty | Management/Leadership |
| Pogue | Laura | MBA/MSM Faculty | Management/Leadership |
| Ritter | Jeff | Marketing | |
| Salas-Amaro | Armando | MBA/MSM Faculty | Management/Leadership |
| Schmidt | Bunney | MBA Faculty | Accounting |
| Seay | Earnell | MBA Faculty | Marketing |
| Spangenburg | Janice | MBA/MSM Faculty | Management/Leadership |
| Stegmann | Juan | MBA Faculty | Economics |
| Sullivan | Jerry | MBA/MSM Faculty | Finance/Management |
| Thompson | Laura | International Business | |
| Tocci | Denis | MBA/MSM Faculty | Management |
| Tucker | David | MBA Faculty | Economics |
| Walters | Sheryl | MBA Faculty | International Business |
| Wilhelms | Ralf | MBA Faculty | Marketing |
| Williams | Glendon | MBA Faculty | Finance |